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An Act To Align Maine's School Marketing Law with Current Federal Food Standards
Be it enacted by the People of the State of Maine as follows:
Sec. 1.  20-A MRSA §6663  is enacted to read:
§ 6663. Marketing guidelines for healthy food and beverages at school
 
1.  Marketing guidelines for food.     Beginning October 1, 2015, the department shall adopt rules regarding the marketing, advertising or promotion of food in school buildings and on school grounds to ensure compliance with the most recent federal regulations adopted pursuant to Section 204 of the Healthy, Hunger-Free Kids Act of 2010 and 42 United States Code, Section 1758b. Rules adopted pursuant to this subsection are major substantive rules as defined in Title 5, chapter 375, subchapter 2-A.
 
2.  Marketing guidelines for beverages.     Beginning October 1, 2015, the department shall adopt rules prohibiting the marketing, advertising or promotion of beverages except for water, 100% juice and low fat-milk in school buildings and on school grounds.
 
SUMMARY
This bill updates the school food and beverage marketing law by requiring the Department of Education, beginning October 1, 2015, to adopt rules regarding the marketing, advertising or promotion of food in school buildings and on school grounds to ensure compliance with the most recent federal regulations adopted pursuant to Section 204 of the Healthy, Hunger-Free Kids Act of 2010 and the Richard B. Russell National School Lunch Act. It also requires the Department of Education to adopt rules prohibiting the marketing, advertising or promotion of beverages except for water, 100% juice and low-fat milk in school buildings or on school grounds.